The following is a collection and introduction of the early autumn advertising photography styles 2012. Through relevant analysis, some women’s fashion is to be revealed.
Jil Sander: the Association of Schoolgirls
The early autumn video of Raf Simos’s Jil Sander drew successfully its materials from the American Campus Style and has reshaped the latter. The collective portrait in the video taken by the photographer Ben Weller reawakens people’s memories of schoolgirls’ sorority life, which is definitely a response to the Take Ivy, the “Bible” of campus style, created by Teruyoshi Hayashida in 1965. In Weller’s college scenes, the feeling of sisters’ happiness and harmony among the school chorus models (including Hanne Gaby Odiele, Karolina Mrozkova and Katie Fogarty) is presented by him. In their fixed rest time, these models always appear together in the social occasions, wearing the gentle and quiet Bell skirts, school team sweaters, and pairs of serious Stella Luna.
Gucci: the Darling in the Luxurious Drinking Party
Produced by Mert & Marcus, the early autumn video of Gucci presents a series of elegant and charming new products featuring the evening dress fashion for the boisterous drinking parties in the dimly-lit American bars that are popular in Venice. Being the notable representatives of this style, and with Edward Enninful being their communal stylist, Karmen Pedaru, Nadja Bender and Staffan Lindstrom, the three famous fashion models, are disposed to the mature as well as fashionable retro appearances that highlight wide-leg pants, elegant trousers, red strapless shirts, buttonless handbags, and metal necklaces and neckties. And as a result of plentiful smoke and strong club atmosphere created by the Grimes, the picture turns out to be more gloomy and hazy.
Akris: A Mysterious Journey to the Far East
The pictures that compose the early autumn video of Akris are captured from the angle of a female passenger who was about to embark on a journey abroad after ascending the legendary Trans-Siberian Railway, with Karim Sadli being the photographer, Karlina Caune the actress, and Albert Kriemler the costume designer. The stylish dress in the video includes excellent leather accessories and photo-printed items which, having drawn their materials from the outdoor landscape occasionally caught sight of by passengers, dispose the journey from Moscow to the Far East to further mystery.
Balenciaga: A Feast of Flourescence
The early autumn advertising video of Balenciaga, whose consultant being Steven Meisel, demonstrates in its entirety the catwalk show of Fashion Week. The male and female models in the video show their fashion styles through walking down the neon-lighted steps, with the background music being Dance Yourself Clean of the LCD Soundsystem.
Assisted by the creative House and Holme the director, Marie Amélie Sauvé the stylist, and Pat McGrath the make-up artist, Nicolas Ghesquiere succeeds in this season in visualizing the 1980s’ postmodernist interest the Balenciaga has been attempting to reveal: brilliant colors, shoulder pads, prominent geometric prints, dark-colored cheekbones, and brand new wavy hair.
Elie Saab: Balade a Paris
Abundant in endless elegance, Balade a Paris (stroll in Paris), the early autumn video of Elie Saab embodies incisively and vividly the feminine sense via the minimalist daywear as well as its evening maxi dresses which enjoy widespread renown.
By means of employing intimate close-ups that highlight the dress’s exquisite tailoring, intricate details and superb handiwork, the director manages to pursue the fashion footprints of a Paris girl. Likewise, a romantic nostalgic tone for the fast-paced Paris in the video is created by the score by Anders Trentemoller.
Loeffler Randall: A Genuine Girl
Directed by Dan McMahon, the early autumn video of Loeffler Randall consists of a group of the “genuine girl” shots.
With Willa Gross(the brand’s E-commerce assistant), Ellen Moore(the PR of Krupp Group), Tara McCollum(the PR Director), and Susan Domelsmith(the jewellery designer, musician, and the brand’s activity planner) all serving as the fashion models in its products’ catalogue which likewise contains the inserted personal interviews, the elegance and maturity, as well as the extreme coolness of this particular brand is fully displayed.
Louis Vuitton: the Early Autumn Doll
Directed by William Snieg and photographed by Mark Segal, the early autumn video series of Louis Vuitton, whose inspiration coming from the elegant French architect and designer Charlotte Perriand, is invented on the basis of improving the 1960s’ silent film.
The doll-luxury-like models Xiao Wen, Nyasha Matonhodze and Valerija Sestic, styled by the designer Julie de Libran, are dressed up to kill in the lounge scene: wearing colorful fashion accessories and with the Louis Vuitton shopping bags and travelling bags serving as the perfect foils, they reveal to the public a unique fashion style that takes form in a series of fur embellished dress, including the round shoulder coats which being slightly heavy, yet gorgeously ornamented.
Prabal Gurung: A Dazzling Party
Directed by Dan Martensen, Prabal Gurung’s first video of the early autumn series turns out to be a fascinating as well as kaleidoscopic journey of women’s fashion.
The Ford models Alanna Zimmer, Hanne Gaby, Kate King and Ming Xie converge on this video. And accompanied by the music Body Mod of DJ Pictureplane, the brand’s style is shown by them on the catwalk, and that the geometric cut of relevant dresses, being discordant with this season’s kaleidoscopic floral prints, serves as a more intense foil for the latter.
Jimmy Choo: the Phantom of Interest
The Jimmy Choo team launched this brand with relevant inspiration deriving from the 1960s’ charming rock scenes in London as well as the stylist Camilla Nickerson.
The early autumn video of Jimmy Choo is photographed by Terry Richardson who aims at creating an atmosphere which arouses the feeling of “extreme coolness and fashion”.
Acting as the 60s’ non-mainstream rock aristocrat in the video, the model Bette Franke shows the fashion style through sitting with two attendants in the back of Rolls-Royce Phantom.